The outdoor installation in front of the main building
of the Verla Mill – included in the prestigious UNESCO
World Heritage list – projects the sixteen windows of
the brick façade onto an installation of sixteen blocks
of cellulose which echo the sizes and spacings of the
windows. The visual image of the factory is reflected
in its own product. Each block is turned into a matrix
for growing a sappling of the very tree that cellulose
fiber is made of. The white industrial material becomes
fertile earth. The installation is a conceptual cycle of
metamorphosis and the artist´s appeal for the ethics
of sustainability.
St. Louis, Missouri / Helsinki, 4.4.2001
Juhani Pallasmaa
Arkkitehti, Professori
